Fire Print Ad
Fire Print Ad
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 1800s ANTIQUE HAND FIRE EXTINGUISHER POSTER AD NEW 1592  US $9.72
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 FIRE EXTINGUISHER AD FIRE TRUCK FIREMAN CHICAGO LANTERNS HORSE 13X19 PRINT US $8.99
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 SET 2 VINTAGE FIREFIGHTER FIREMEN POSTER FIRE EXTINGUISHER MEMBER PRINT NEW P270 US $11.95
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 1912 St Louis Missouri Fire Department photo Pyrene extinguisher print ad US $9.99
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 1930 American LaFrance fire extinguisher 2 models vintage trade print ad US $8.49
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 1924 Knight Thomas fire extingisher photo print ad US $8.49
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 FULL COLOR 1945 C O TWO FIRE EQUIPMENT COMPANY AD US $12.98
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 50 PAILS WORTH 1904 KEYSTONE FIRE EXTINGUISHERS AD US $12.98
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 1928 DB SMITH AD FOR THE ORIGINAL INDIAN FIRE PUMP US $12.98
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 RARE 1906 AD FOR HAYWARD CO HOME USE FIRE APPARATUS US $12.98
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 1905 JAMES BOYD BRO KEYSTONE FIRE EXTINGUISHERS AD US $12.98
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 1905 AD FOR THE KEYSTONE 50 PAIL FIRE EXTINGUISHER US $12.98
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 YOUR OWN FIRE APPARATUS IN 1906 CHEMICAL ENGINE CO AD US $12.98
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 EXCELLENT 1904 AD FOR KEYSTONE HAND FIRE EXTINGUISHERS US $12.98
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 CLOSED CAR ON FIRE IN 1923 PYRENE FIRE EXTINGUISHERS AD US $12.98
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 HOME GUARD STATUE IN 1915 PYRENE FIRE EXTIGUISHERS AD US $11.03
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 AUTO CRASH FIRE IN 1924 PYRENE FIRE EXTINGUISHERS AD US $11.03
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 1916 Johns Manville boat fire extinguisher photo ad US $8.49
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 50s OLD ADS STANLEY MONARCH HUNTER PETER PAUL CAMPBELL US $10.99
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 1943 Indian Fire Pump extinguisher Uncle Sam squirts Adolf Hitler trade print ad US $9.99
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 1943 Indian Fire Pump extinguishers US Army firemen Uncle Sam trade print ad US $9.99
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Some tools for making valuable print ads
David Ogilvy once said that print ads are viewed by only 4% of the targeted readership. A print ad has a lot of competition when it comes to grabbing the eyes of its target audience. Be it books, magazines, hoardings, journals, public places et al, there are all kinds of ads that keep pouncing in front of its audience.
Print is a very important portion of your marketing mix. But what matters is how much efforts you put in for making it stand out. All communications and advertising principles state that competition is the best factor that affects quality input. Following are some tools to make print ads work for you.
Simple Layout
The current scenario demands a simple layout, one fact being that people today have less time to devote their attention to your ads. It's all about appealing to them in a fraction of seconds. As observed, the most effective ads are simple; a good communicative photo along with a supporting copy. The copy is short, to the point and precise.
The headline leads
The headline is like the door to your ad. If the door does not open in one strike, the audience is never going to give another try. In simple words, the headline should be concise and should be viable.
Copy should be legible
A good copy can either transfer your message easily or get in the way. The design, content and placement of the copy are equally important as is the photo. You may have noticed that since recent years, people have started using bullet points in mailers and other communicative instruments. This makes it easy-to-read. The colour of the copy too should be considered so that it does not get camouflaged or shadowed by the image.
Flow
We as humans are normally designed to read from left to right and from top to bottom. Ads that challenge these things do get a lot of criticism.
Give something to the reader
Many a times the designs are given more importance than the messages. Avoid it. Many advertising agencies goof up by setting up a fabulous design but end up telling nothing
About the Author
Neha is into fulltime Internet marketing and gathered expertise in online media solutions. Having worked for more than 10 years, she is associated with REDCOM, a prominent online advertising and communication agency. Her vast experience and contribution has helped her strengthen her grip on providing online marketing solutions.